Digital Strategy

Don Julio


I worked with Diageo’s luxury tequila brand Don Julio to launch digital activations around their “Know Your Tequila” brand campaign. I produced a Facebook app and a viral video series quizzing patrons around the country on their tequila knowledge. I worked with brand ambassadors including Lil Jon to spread the word about Don Julio’s superior product, effectively increasing the brand’s social engagement tenfold.