Digital Strategy

Red Bull

As Director of Digital at Red Bull, I spearheaded all digital, social and content marketing management, development and production for the organization’s largest culture project targeting the millennial demographic. I created content plans, calendar and strategy for project across 70 countries, guiding local markets to best execute strategy.

I directed web, social, and editorial teams and budgets in producing highly effective editorial content strategies across a global network. I tracked analytics and utilized data to optimize project, identify sponsorship opportunities and emerging market trends. I managed influencer and athlete programs. I led moving image and content strategy with short-form and long-form content across Web, Facebook, YouTube, Instagram, Snapchat, Twitter and Red Bull TV.

My work increased fans and traffic across Facebook, Instagram, and website by 1900%, 1750%, and 1570%, respectively. I exceeded organization’s livestream viewership goals by 41%, resulting in viewer growth from 200K to 950K over course of one year. I conceptualized and produced ongoing breakdance subculture series for Red Bull TV, The Crew Code, which has reached more than 3M views across all media channels.

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