Digital Strategy

Inside Out Project


I led project, marketing and strategy at Huge to spearhead JR’s TED award-winning Inside Out Project. Setting out to create the world’s largest participatory art project, JR needed a strong digital platform that allowed users to upload their portraits and receive a large-scale poster of their images to post in their communities. To date more than a quarter of a million posters have been printed and mailed to people in 127 countries, effectively turning the world inside out.