Renaissance Hotels

I led all digital strategy for Renaissance Hotels, creating a brand identity and editorial voice across web, Facebook, Twitter and Instagram. Mirroring the experiential music events put on at the hotel I created an online voice that would help customers understand the type of experience expected at the hotel. I worked with celebrity guests including Janelle Monae and Bruno Mars …

Pepsi Refresh Project

I worked with digital agency Huge in 2010 to define digital and social strategy for the Pepsi Refresh Project. Instead of spending its $20 million marketing budget on Super Bowl advertising, Pepsi awarded grants to individuals, businesses and non-profits to promote ideas that positively impacted their communities. The project won a Cannes Lion and Pepsi jumped from number 16 to …

Don Julio

I worked with Diageo’s luxury tequila brand Don Julio to launch digital activations around their “Know Your Tequila” brand campaign. I produced a Facebook app and a viral video series quizzing patrons around the country on their tequila knowledge. I worked with brand ambassadors including Lil Jon to spread the word about Don Julio’s superior product, effectively increasing the brand’s …

HBO Go

I worked on strategy (content, marketing and product) at Huge for HBO’s award-winning mobile platform HBOGo that allowed fans to discover new content and access the best TV wherever they are.

Inside Out Project

I led project, marketing and strategy at Huge to spearhead JR’s TED award-winning Inside Out Project. Setting out to create the world’s largest participatory art project, JR needed a strong digital platform that allowed users to upload their portraits and receive a large-scale poster of their images to post in their communities. To date more than a quarter of a …