Ariston is an international media and marketing professional who specializes in building communities through first class digital strategies and content marketing. She excels at giving life to brands through a multifaceted approach of building 360 digital marketing plans. She is adept at pinpointing a brand's currents needs and translating strategy into increased audience, visibility, leads and sales. She is currently open to consulting work.
She has led digital strategy for brands including Red Bull, HBO, Pepsi, TED and Marriott. She has progressive experience leading digital, social, writing, and video content strategies across brand channels. She has strong global expertise managing skilled teams in creating impactful marketing campaigns for key clients with innovative vision and leadership. She is an expert in fields of entertainment, luxury, music, travel, lifestyle and CPG.
She is a skilled copywriter and journalist who excels in speaking with both digital and print audiences. Her copy work includes projects for BMW, HUGE, and Electrolux. She is currently an international correspondent for Hollywood Reporter, covering filmmakers and festivals as well as industry, lifestyle and travel news. Her editorial work has appeared in BBC, Billboard, CNN, Coolhunting, The Huffington Post, Luxist, Modern Luxury, the LA Times, 99U, Village Voice and Filmmaker Magazine.
Ariston graduated magna cum laude from Columbia University.